{"id":298,"date":"2024-12-03T11:29:40","date_gmt":"2024-12-03T09:29:40","guid":{"rendered":"https:\/\/leaderadvocacy.com\/wp\/?p=298"},"modified":"2024-12-05T11:22:19","modified_gmt":"2024-12-05T09:22:19","slug":"%f0%9d%90%8b%f0%9d%90%9e-%f0%9d%90%a7%f0%9d%90%a8%f0%9d%90%ae%f0%9d%90%af%f0%9d%90%9e%f0%9d%90%9a%f0%9d%90%ae-%f0%9d%90%af%f0%9d%90%a2%f0%9d%90%ac%f0%9d%90%9a%f0%9d%90%a0%f0%9d%90%9e-%f0%9d%90%9d","status":"publish","type":"post","link":"https:\/\/leaderadvocacy.com\/wp\/2024\/12\/03\/%f0%9d%90%8b%f0%9d%90%9e-%f0%9d%90%a7%f0%9d%90%a8%f0%9d%90%ae%f0%9d%90%af%f0%9d%90%9e%f0%9d%90%9a%f0%9d%90%ae-%f0%9d%90%af%f0%9d%90%a2%f0%9d%90%ac%f0%9d%90%9a%f0%9d%90%a0%f0%9d%90%9e-%f0%9d%90%9d\/","title":{"rendered":"\ud835\udc0b\ud835\udc1e \ud835\udc27\ud835\udc28\ud835\udc2e\ud835\udc2f\ud835\udc1e\ud835\udc1a\ud835\udc2e \ud835\udc2f\ud835\udc22\ud835\udc2c\ud835\udc1a\ud835\udc20\ud835\udc1e \ud835\udc1d\ud835\udc2e \ud835\udc2b\ud835\udc1e\ud835\udc2d\ud835\udc1a\ud835\udc22\ud835\udc25 : \ud835\udc2a\ud835\udc2e\ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc25\ud835\udc1e\ud835\udc2c \ud835\udc1d\ud835\udc22\ud835\udc2b\ud835\udc22\ud835\udc20\ud835\udc1e\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc2c \ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc27\ud835\udc27\ud835\udc1e\ud835\udc27\ud835\udc2d \ud835\udc25\ud835\udc1a \ud835\udc29\ud835\udc1a\ud835\udc2b\ud835\udc28\ud835\udc25\ud835\udc1e !"},"content":{"rendered":"\n

Le monde de la distribution conna\u00eet une profonde mutation. Les consommateurs, toujours plus exigeants, r\u00e9clament des marques authentiques et engag\u00e9es. Face \u00e0 ce nouveau paysage, les dirigeants du retail ont compris qu’ils devaient sortir de leur r\u00e9serve.<\/p>\n\n\n\n

La derni\u00e8re \u00e9tude diffus\u00e9e ce matin par AmazingContent<\/a> donne des informations tr\u00e8s int\u00e9ressante. Les r\u00e9seaux sociaux sont devenus leur nouvelle sc\u00e8ne, o\u00f9 ils incarnent les valeurs de leur entreprise et tissent des liens privil\u00e9gi\u00e9s avec leurs clients.<\/p>\n\n\n\n

Fini l’\u00e9poque o\u00f9 la communication se limitait aux produits et aux promotions. Aujourd’hui, les CEO partagent leurs visions, leurs engagements en mati\u00e8re de responsabilit\u00e9 sociale et environnementale, et mettent en lumi\u00e8re les talents qui font vivre leurs entreprises au quotidien.<\/p>\n\n\n\n

Cette approche, appel\u00e9e \u00ab\u00a0Leader Advocacy\u00a0\u00bb, a plusieurs vertus : elle renforce l’attractivit\u00e9 de la marque employeur, am\u00e9liore la r\u00e9putation de l’entreprise et cr\u00e9e une communaut\u00e9 de clients fid\u00e8les. En prenant la parole sur les r\u00e9seaux sociaux, les dirigeants du retail ne sont plus seulement des gestionnaires, mais de v\u00e9ritables influenceurs. Ils fa\u00e7onnent l’image de leur secteur et inspirent une nouvelle g\u00e9n\u00e9ration de consommateurs. Cette tendance est d’autant plus marquante que les collaborateurs, \u00e0 tous les \u00e9chelons de l’entreprise, se sentent valoris\u00e9s et impliqu\u00e9s dans cette d\u00e9marche.<\/p>\n\n\n\n

Le retail est en train de vivre une v\u00e9ritable r\u00e9volution culturelle. Les dirigeants, en devenant les porte-parole de leurs marques, contribuent \u00e0 b\u00e2tir un avenir plus humain et plus responsable.<\/p>\n\n\n\n

Cette \u00e9tude d\u00e9voile le top 10 des CEO du secteur du retail les plus engageants sur linkedin :<\/p>\n\n\n\n

\ud83e\udd47Dominique Schelcher<\/a> (System U)<\/p>\n\n\n\n

\ud83e\udd48Barbara Martin Coppola<\/a> (Decathlon <\/a>)<\/p>\n\n\n\n

\ud83e\udd49Michel-Edouard Leclerc<\/a> (Leclerc)<\/p>\n\n\n\n

A titre perso je rajouterai Nicolas Chabanne<\/a> qui n’est pas dans le champ de l’\u00e9tude mais a un impact certain sur les r\u00e9seaux sociaux mais \u00e9galement dans les magasins avec C’est qui le Patron ?! La Marque du Consommateur<\/a><\/p>\n\n\n\n

L’\u00e9tude est disponible ici <\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le monde de la distribution conna\u00eet une profonde mutation. Les consommateurs, toujours plus exigeants, r\u00e9clament des marques authentiques et engag\u00e9es. Face \u00e0 ce nouveau paysage, les dirigeants du retail ont… <\/p>\n","protected":false},"author":1,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-leaderadvocacy"],"_links":{"self":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":3,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts\/298\/revisions\/306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}