{"id":596,"date":"2026-07-20T11:17:31","date_gmt":"2026-07-20T09:17:31","guid":{"rendered":"https:\/\/leaderadvocacy.com\/wp\/?p=596"},"modified":"2026-10-16T16:53:45","modified_gmt":"2026-10-16T14:53:45","slug":"leader-advocacy-nicolas-huguenin-co-fondateur-et-ceo-de-visibrain","status":"publish","type":"post","link":"https:\/\/leaderadvocacy.com\/wp\/2026\/07\/20\/leader-advocacy-nicolas-huguenin-co-fondateur-et-ceo-de-visibrain\/","title":{"rendered":"Nicolas Huguenin (Visibrain) : comment les Dircoms prennent la parole sur LinkedIn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans <a href=\"https:\/\/shows.acast.com\/leader-advocacy\/episodes\/leader-advocacy-rencontre-nicolas-huguenin\">cet \u00e9pisode<\/a>, Patrice Hillaire re\u00e7oit <strong>Nicolas Huguenin<\/strong>, co-fondateur et CEO de <strong>Visibrain<\/strong>, l&rsquo;outil de r\u00e9f\u00e9rence en social listening. Ensemble, ils d\u00e9cryptent les mutations profondes des r\u00e9seaux sociaux et analysent une \u00e9tude exclusive men\u00e9e par Visibrain sur la prise de parole des directeurs et directrices de la communication (Dircoms) sur LinkedIn.\ud83d\udd0d Ce que vous allez apprendre dans cet \u00e9pisode :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L&rsquo;\u00e9volution du paysage social m\u00e9dia :<\/strong> De la stabilit\u00e9 des d\u00e9buts \u00e0 l&rsquo;explosion des formats courts (TikTok) et l&rsquo;\u00e9mergence de nouvelles plateformes comme Threads ou Blue Sky.<\/li>\n\n\n\n<li><strong>La m\u00e9tamorphose de LinkedIn :<\/strong> Comment le r\u00e9seau est pass\u00e9 d&rsquo;un ton corporate tr\u00e8s ma\u00eetris\u00e9 \u00e0 un v\u00e9ritable m\u00e9dia d&rsquo;influence o\u00f9 l&rsquo;authenticit\u00e9 prime.<\/li>\n\n\n\n<li><strong>D\u00e9cryptage de l&rsquo;\u00e9tude Visibrain :<\/strong> Analyse de la performance de 12 Dircoms de grands groupes (AXA, Orange, BNP Paribas&#8230;).<\/li>\n\n\n\n<li><strong>Les secrets de l&rsquo;algorithme LinkedIn :<\/strong> Pourquoi la qualit\u00e9 et le sens l&#8217;emportent sur la quantit\u00e9, et l&rsquo;importance cruciale des interactions.<\/li>\n\n\n\n<li><strong>Employee Advocacy :<\/strong> Comment d\u00e9tecter vos ambassadeurs internes pour multiplier par six l&rsquo;engagement de votre marque.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shows.acast.com\/leader-advocacy\/episodes\/leader-advocacy-rencontre-nicolas-huguenin\">Ecoutez l&rsquo;\u00e9pisode <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cofondateur de Visibrain, r\u00e9f\u00e9rence du social listening, d\u00e9crypte les mutations des r\u00e9seaux sociaux et pr\u00e9sente une \u00e9tude exclusive sur la prise de parole des directeurs et directrices de la communication sur LinkedIn.<\/p>\n","protected":false},"author":1,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leaderadvocacy","category-podcast"],"_links":{"self":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":2,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/posts\/596\/revisions\/637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/media\/597"}],"wp:attachment":[{"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaderadvocacy.com\/wp\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}